The site launched in March 2006; covering alternative fashion of all sorts in the country, from regular news updates, as well as city features, & articles on alternative styles. It was the result of months of research, tottering around cities armed with a compact camera, and a few pleading emails to raid shops in the north; thus Alt fashion was born.
Following the success of the launch, and with astounding feedback from sites and readers, work went under-way to expand with a printed magazine to run alongside the site.
With a small army of contributors, and companies lined up to produce content for the first edition Alt fashion magazine was launched in July 2006. Covering a broader and more descriptive range of content from the site; looking at companies, features, and photo shoots.
Alt fashion magazine was received with open pvc clad arms by companies, sites, and readers across the country. With such a warm welcome, the magazine continued, running with a 4 issue print run per year.
Not long after the links directory site; Alt Fashion Directory was also born, following an influx of interest from alternative companies for link requests to the site.
Since then the zine grew & changed plentifully; going on to cover a wide range of designers, and shops. Alongside features from events, artists, articles of interest, and much more.
Towards the end of it's run it became a digital only publication, focused on more editorial content, and fashion features, with the final issue of the magazine being released in 2013.
Today, Alt Fashion lives on here as a permanent archive. Whilst we have unfortunately had to close the virtual doors on our website, you can still continue to explore our archives, alongside a permanent archived version of our directory site.
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